Today on my way home from work I spotted this ad in the metro. Sushi Shop took a bold step and made a QR code out of their sushi. This is the most creative way I've seen a QR code used so far. At first glance, it's hard to tell what the image is. I get where they're going with this, but does it work? My metro arrived right after snapping this photo, so I'll to find out next time.
QR codes are meant to allow consumers to access online content. This one can be easily overlooked, especially when placed in a busy metro station. They are a tool, and must be easy to find and use. For now, I prefer a classic QR code.
No comments:
Post a Comment