While going to university today I saw this ad. It is FNAC's new ad for the Google laptop. The tag line is "a computer for all." Right now in France, there is a big debate going on about marriage for all. The law passed, but now they are arguing about adoption rights. I don't know if Google and FNAC are making a statement with this ad. It could be something that was in the works for awhile, and just happened to come during all of this uproar. Or, it could have been a quick response by the brand to show their support on marriage for all. Either way, the language is suggesting that FNAC and/or Google support marriage for all.
This ad was shot on Avenue de Ternes in the 17th arrondissement. This particular neighborhood in Paris is very conservative. This brings up the question of ad placement. Was this the best neighborhood to put this ad. It could potentially alienate customers. Especially because FNAC's competitor Darty, is just a couple of door down.
In any case, this is an issue with brand management, and making sure your advertising is relevant to the consumers.
Please leave a comment and let me know what you think this ad is trying to say.
Please leave a comment and let me know what you think this ad is trying to say.
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